Quick overview
Giving commercial interior projects a digital portfolio designed for prospective business clients.
The website gives Aura Spaces a more focused presentation of its work and a practical foundation for keeping its portfolio current.
The business and the brief
Introduction
Aura Spaces works in interior design, commercial fit-outs, and workspace transformation in Melbourne. The website needed to express a design-led practice while helping corporate prospects evaluate relevant work. We developed an image-led experience with a clearer portfolio structure, a manageable publishing system, and local search foundations for the company’s commercial services.
For a commercial interiors business, the portfolio needs to communicate more than an attractive collection of spaces. Prospective clients are looking for work relevant to their own brief. We approached the website as a way to connect the studio’s visual identity with practical project evaluation.
What needed to change
The challenge
- The website did not reflect the visual quality of the studio’s interiors and commercial fit-outs.
- Portfolio browsing on mobile made it harder to explore the work effectively.
- Project interest needed a clearer connection to consultation enquiries.
Our approach · 01
Letting the interiors lead the story
A restrained, image-rich layout keeps the focus on the studio’s completed spaces. Clear hierarchy supports the project imagery and gives visitors a more coherent introduction to the practice’s commercial design offer.
The design’s restraint is deliberate: project imagery needs room to communicate the spaces without competing with a complicated interface. Clear hierarchy helps visitors understand where they are in the portfolio and keeps service information connected to the work being shown.
Our approach · 02
Making the portfolio easier to maintain
The CMS provides a practical way to publish and update project work. This supports a portfolio that can develop with the business instead of depending on occasional large website updates.
A portfolio should be able to develop alongside the practice. The publishing system gives project content an ongoing role within the website, helping the team keep the public presentation aligned with its work. Maintainability is part of the design’s usefulness, not only a technical detail.
Our approach · 03
Connecting project interest with local discovery
Local SEO work supports commercial fit-out searches, while the responsive layout helps visitors assess projects across devices. The enquiry journey connects that research with the opportunity to discuss a workspace project.
Local discovery introduces the studio to prospective clients who may not already know its work. The responsive portfolio then supports that first evaluation, while clear enquiry paths connect interest with a potential project discussion. The search and presentation work serve different stages of the same journey.
The work delivered
Scope of delivery
- Designed an image-rich, minimalist website architecture
- Integrated a high-performance CMS for easy portfolio updates
- Optimized local SEO for commercial fit-out keywords
Bringing the work together
A stronger digital foundation for Aura Spaces
The website gives Aura Spaces a more focused presentation of its work and a practical foundation for keeping its portfolio current.
Want a website that gives your design work the space it deserves? Let’s build a portfolio around your next client conversation.
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